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The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes.
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Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have.
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That viral tax hack might tank your business, CFP Amanda Neely writes. Here's how to tell the difference between entertainment and actual financial guidance and why your follower count won't save you.
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Find out how real estate agents are using ChatGPT and other AI chatbots to save time, sharpen strategy and compete like top producers.
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Accountability and genuine transparency are still missing from NAR's communications, coach Darryl Davis writes, and Realtors deserve better.
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Zillow announced on Thursday the launch of a new platform, campaign and tagline called "Someday Starts Today," which is "designed to support people at every stage of the home journey."
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In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more.
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Ahead of Inman Connect New York, Howard Hanna Real Estate Services CEO Hoby Hanna mused on the Compass-Anywhere merger, consolidation and why he's resolute in his fight against Clear Cooperation.
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Diversity isn't a flaw in the American experiment, Darryl Davis writes. It's the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream.
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As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about.
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Quiet beginnings can produce loud destinies, Kuba Jewgieniew, founder and CEO of Realty ONE Group, writes in this story of his professional journey.
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One economist said Wednesday that "homebuyers remain active at the start of 2026." And another expert noted that "mortgage rates are nearly a full percentage point lower than they were a year ago."
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A day after a prominent hedge fund investor launched a hostile takeover bid of CoStar’s board over concerns about the real estate portal, CoStar doubled down on its Homes.com strategy.
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Howard Hanna has onboarded legendary Philadelphia broker Art Herling and his team of 100 agents — officially marking the brokerage's entrance into the City of Brotherly Love. Herling has four offices in Philadelphia and the surrounding area.
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In an exclusive interview with Inman, the CEO discussed Douglas Elliman's recent initiatives and criticized the Compass-Anywhere merger as bad for agents and the real estate industry.
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On this episode, tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the three stages of AI and shares how you can climb up that ladder starting today.
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In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn't more software, Zac Kennedy writes. It’s a return to the physics of business.
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Contributor and broker Holly Brink says that alternative MLSs and associations across the country are offering agents the long-overdue flexibility they need.
